• The development of the tourist industry has been very strong during the last few years with extensive development of and investment in hotels, tourist centres and related infrastructure.

• The government is strongly committed to the further development of the tourism industry and the opening up of the country towards Europe. There is a clear and concrete interest to attract Scandinavian and Northern European tourism to Morocco.

• ScandMar representatives have personally met with the tourist ministry and minister of investment in Rabat, a governor in the north of Morocco and the Moroccan Ambassador in Stockholm, who all express the same view.

• The government has established a plan "Plan Azur" which sets out the “Vision 2010” for the future tourism development. A very ambitious plan targets an increase of the number of tourists from approximately 6,5 million today to 10 million per year in 2010.


• Other objectives and stated numbers defined in the plan for year 2010 are:

– The creation of 600,000 new jobs in tourism sector.

– Almost 160,000 new hotel rooms in order to achieve a total capacity of 230,000 beds

. – Investments in tourism of more than 9 billion €during the period up to 2010.

– Six major new coastal resorts to be developed.

– About 1,000 km new roads to be constructed.


The tourism industry has been singled out as the most important success factor for the development and economical growth of Morocco.




ScandMar Property Developments AB, P.O Box, 3124, Kungsgatan 44, SE-103 62 Stockholm, Sweden, Tel: +46 8 67717 00